It's ridiculous when you think about it. Grand Theft Auto 5 is almost 10 years old, and is now dominated by its third generation of consoles - a dynasty that has no children.
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There are, of course, comparatively successful games: League of Legends, for example, has lasted my entire decade in sports journalism, without a start.
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In 2013, GTA Online was what you played if you really wanted a crap day in Los Santos, punctuated by repetitive missions and lost data.
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If the online mode that has become Rockstar's cash cow was GTA 5's only offering at launch, it would have gone the way of APB: All Points Bulletin.
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Instead, as the sun sets on Prime Day, GTA 5 is on sale on PS5 in the US, and on every other platform you can think of in both North America.
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UK - Rockstar is rolling out another flurry of purchases for the game, which keeps giving both players
So what has been the secret of GTA 5? In truth, there's no one answer, but instead a number of little things that a single game did better than anything else for a long, long time.